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Web Content Consulting

Digital Content Consulting
Summary of Qualifications
- More than 20 years of experience writing and creating content for print and digital publications.
- Worked as an editor at PC World magazine for 15 years, the last seven as executive editor for PCWorld.com.
- Contet expertise: food and travel, dating and single life, science and technology, health and fitness, Web and online marketing. 
- Technical expertise: familiar with a wide range of Web techologies and platforms,Social Media, search engine optimization, site navigation and content strategy for increasing site traffic.
 
Partial Client List
Daimer.com: 2009- 2012
- Worldwide supplier of commercial cleaning equipment.
- Created content ranging from techical explainers to case studies to product buying guides all designed to increase site stickiness and reduce bounce rate.
- Wrote press reelases and other marketing pieces optimized to drive Web traffic.
- Assisted with site-wide redesigns, advised on navigation strategy, developed content for microsites.
 
Software.com: May-June 2007
- Online supplier of downloadable software.
- Developed content and content strategy for launch of Web site.
- Hired freelance writers, edited and wrote content, including: product reviews, tips, and feature stories.
 
PCWorld.com: Two projects in 2007
- Edited e-booklets on a range of products and technologies.
 
RandyRossMedia.com: Ongoing
- Developed two Web sites and a blog, which hosts ads and a shopping cart.
- Created Facebook Fan page that includes a shopping cart.
- Created presence on other social networking platforms, including Linked In, GoodReads, and Google+
- Created youtube channel for video and Box.net hosting for audio.
- Produced print and ebook versions of a booklet of writing samples.
Additional Information
1) Resume
 
2) References:
- Linked In
- Others available upon request
 
3) Professional Affiliations;
- Treasurer: Medill Club of New England (Northwestern University jourmalism alumni group)
- Co-Founder: Media Chowder (Boston media networking group)
- Coordinator: Somerville Open Studiios Spoken Word Trolley (literary event that includes 15 performers)
- Member: Grub Street (Local writers' school)
 

Contact: randy@randyrossmedia.com
Copyright 2008-2012, Randy Ross. All rights reserved.